この地球上で最も大切なしごとって何?
農業、それは最も大切なしごと。
BASFは生産者との対話を通じ知識と理解を深めることで、農業の課題により積極的に取り組んでいます。 みなさまもぜひ、農業を支える生産者の声をお聞きください。
ビデオを見る(英語)Looking after the land now and for future generations
Farmers are natural conservationists. So when third generation farmer, Mineralli, talks about working his land to grow more and better crops, he’s thinking not only about today, but about future generations. BASF connects with farmers like Mineralli to help look after the land they’ve been entrusted with by nourishing and protecting their crops, making sustainable use of resources and caring for the environment. Together, we’re moving farming forward.
Farming. The biggest job on earth.

Sparing no effort to care for crops
Every farmer wants quality crops and yields they can be proud of, and Vitorio is no exception. Aware of his responsibilities to help sustain both the food supply and his land, he spares no effort in helping nourish and protect them. BASF connects with farmers like Tobias to help care for their crops and the land they hold in trust for future generations, with innovative products, services and expertise. Together, we’re moving farming forward.
Farming. The biggest job on earth.

Innovating to improve farming practice
Most farmers would agree with Marshal. To grow quality crops, feed a growing population and more recently, meet energy needs, farmers have always had to innovate and improve farming practice. BASF connects with farmers like Marshal, learning from them, and continuing to create innovative products and services that control pests, care for crops and resources, and help farmers find new ways to deliver. Together, we’re moving faming forward.
Farming. The biggest job on earth.

Making more efficient use of resources
With the growing pressure around the world on resources, particularly on water and the availability of arable land, Mykhailo’s concerns are hardly surprising. They’re felt by farmers everywhere, because if we’re to feed a fast growing global population, using our resources more efficiently is crucial. BASF connects with farmers like Mykhailo to help nourish and protect their crops and the land they hold in trust. Together, we’re moving farming forward.
Farming. The biggest job on earth.

Building better businesses and better lives
Whether growing for home markets or for export, the demand for high quality crops continues to increase worldwide. For farmers like Bao Xin Bin that’s just common practice. Growing healthy high quality crops is very satisfying. It’s also what keeps his business running. At BASF, we connect with farmers like Bao Xin Bin and develop products and services that help them care for their crops and build better lives for themselves, their families and community. Together, we’re moving farming forward.
Farming. The biggest job on earth.

Protecting crops, caring for the environment
For Thanasis and most farmers, it’s a question of balance. He has the responsibility of producing the right quality and quantity of crops, but also has to make sure that his land is well protected and remains healthy and vigorous. BASF connects with farmers like Thanasis to help them nourish and protect crops, while making sustainable use of resources and caring for the environment. Together, we’re moving farming forward.
Farming. The biggest job on earth.

Putting science and technology to work
With the world’s population on an upward curve, Dow’s view of the increasing use of science and technology in farming has to be the right one. To feed the world sustainably, farmers need all the help they can get. BASF connects with farmers like Dow to help them embrace science and technology to care for crops, control pests, and make sustainable use of resources, increasing yields and farmers’ prosperity. Together, we’re moving farming forward.
Farming. The biggest job on earth.

Healthy land. Healthy crops. Healthy people
Growing high yields of good quality, healthy food is at the top of most farmers’ agendas. And none more so than Miguel Morenas. But Miguel, like other farmers, also has to consider the safety of those who work on his farm handling chemicals and heavy equipment, as well as the health of his land. BASF connects with farmers like Miguel to help them nourish and protect their crops, without compromising safety. Together, we’re moving farming forward.
Farming. The biggest job on earth.
